Walmart is the latest retailer to allow women to bring their own baby clothes into their stores, after a number of retailers and other retailers in the past year have begun to allow it.
The move follows a recent survey by the nonprofit organization Women’s Wear Daily that found more than 70 percent of American women said they wanted to buy clothes and accessories at Walmart.
The survey also found that 72 percent of mothers said that if their child is not wearing clothes, they would prefer to buy their own clothes instead.
Women’s Wear has also launched a new site called #IWearLikeAWoman, where women can share their stories about buying baby clothes and other items from retailers like Walmart and Nordstrom.
“We are excited to see how this new initiative expands and expands the store’s reach, and encourage women to wear their choice of baby clothes at every stage of the buying process,” said Stephanie Smith, co-founder of Women’swear.
The company has been working with Walmart to expand the store to accommodate women who want to shop at a larger scale, with the goal of opening a store in the fall.
Walmart has not yet announced how many stores in the U.S. it plans to open to women.
Walmart said in a statement that it is “working to expand our stores to include more families and diverse shoppers in the coming years.”
It added that it would continue to expand its sales and marketing capabilities in support of this goal.
This post has been updated to clarify Walmart’s announcement of opening new stores in 2018.